Kyoka: It’s a really difficult word, because it’s like a cultural word, isn’t it? If, if you see it in America or, like, if you say it in other countries, it has their own culture within it, so . . . It’s really hard, definition , but I think we all can agree that this word basically means “being cute.” Right ?

Tak: It’s pretty much the same as being cute, but I’m thinking, like, azatoi is like being (9)overly cute, like an (10)exaggerated version of cute.

Ko: The word azatoi, it’s like somebody who’s kind of , like, calculating, they’re (11)sneaky. It can be , like, even at work , if someone’s trying to (12)move up in the job. Originally, it’s (13)not necessarily (14)gender specific , right ? ’ Cause I’m like Summer, I didn’t hear the word azatoi a lot when I was (at university in Japan), it’s actually kind of (15)pretty recently, mostly for this, ha-ha, kind of event .

Kyoka: Personally, azatoi (16)started off with the word of expressing, in, a certain type of (17)cute(ness). Like, if there’s lots of genres to choose. But then it was mostly known a— for girls because girls would (18)pretend to be, or show them, their cuteness in order to gain interest . I think Tak said, it’s like an over -calculated thing in the beginning, but now it’s not like a calculation , it’s more of something that’s fun, that everyone’s enjoying to do. In particular , it’s like “ensyutsu,” if you say it in Japanese — it’s really hard to express this in English. It’s a way of expression of[ for ] acting, as cute. So if they’re doing it naturally, it might not be azatoi. It might be a certain overly dramatic . . . It’s like, “Oh, this person’s like an anime character.” For , for example , like you’d say it in America, and in English, I’d say to you “This girl’s a really, cutie. She’s a (19)bubbly person.” It would be kind of the same thing, but in Japan, they’d say “tennen.” So it’s like a natural expression . For example , though , that’s like a habit. But azatoi would be really (20) on purpose .

Kyoka: A lot of J—people in Japan, I guess, especially the celebrities, do it often. And I think the word azatoi really got its word, when it started off with the idol community, because it’s really well -known to the idol community.

Tak: (6)There’s no word for azatoi, obviously, but — or a burikko — I’m thinking, like, (7)Baby Spice (8)comes really close to that in popular culture. The Spice Girls, they have their different personalities, it’s like a really (9)manufactured character, but a lot of people like Baby Spice. In movies, too . . . I’m think—(10)Reese Witherspoon in (11) Legally Blonde k— kind of plays, like, a (12)ditzy, like, cute character but also really intelligent. I think those characters come close to burikko and azatoi. They’re still likable characters in North American culture, I think.

Ko: I don’t know about, if I can agree with you about Legally Blonde, because her character is, like, one of those kind of people who’s, like, a hundred percent, like, so I don’t know if she’s being calculating. For me, I would look at (13) Mean Girls, the movie, (14)Regina George’s character. “Oh, I love your bracelet !” (15)or something like that, she doesn’t really mean it. She’s just trying to get that person to like them — which is not a good thing.